Mr. Mohan Das Karamchand Gandhiji popularly known as Bapu has always
been remembered for his patriotism and message of world peace. However,
there is one side of him that has been ignored; His capacity to manage
and run a successful organization. This is not only about his
philosophical capacity to endure and be focussed on his cause but also
the ability to convert a totally scattered organization to one that is
ruling India until now. His marketing capability connected him to the
mass and made them move against their own will at times to follow the
words of Gandhiji. It is his capacity to do what is right against all
criticism and keep bigger picture in foresight. We should to learn from
him the essence of loosing battles but winning war. Let us learn his
major decision and ground work before that.
Pre Gandhiji Congress
In surat session of congress (1907) not only congress got divided but was rendered useless and politically inactive. Totally unguided and covered in adamancy of leader’s congress was reduced to annual three-day cry. It was not until 1915 that they could reconcile. Thus they were totally incapable of having a country wide adamant and has to depend on home leagues which were leaders.
Lesson one of Gandhiji: Outsourcing
When Gandhiji entered National politics, there was no nationwide organization to run any movement at national level. Most of these organizations have some appeal but they could never connect to common mass. Therefore, in current terms, his supply chain network was useless. So he had four options either (1) leave it (Many Start up do the same) (2) Rebuild (many MNC do the same) (3) Outsource (an Emerging trend in recent times) (4) Mergers and acquisition (done after valuation)
Anyway, Mr. Gandhiji outsourced his supply chain using Home rule league, pan-Islamist group and his own Satyagraha Sabha. This enabled him to make his localized movement on a national scale in a very short span of time. Outsourcing is a concept use widely lately and it should be used wisely for fast growth.
Lesson two of Gandhiji: Logo/Branding
Branding is a concept that has gained momentum recently. However, Gandhiji realized importance of branding long back. It must be his wise consciousness that he decided to make Khadi as a brand and charkha as a national symbol. This association with khadi, which was widely available and easily accessible to common people made Gandhiji and his movement nationwide success.
Lesson Three of Gandhiji: Mass vs Class debate
Prior to Gandhiji, Congress was a party of intellectuals. Very few leaders were there and membership was not extended to common public, as price of having a membership was high. On the behest of Mr. Gandhiji congress started a four anna membership enabling poor to be a part of it.
This long debate is running since times of apple and Microsoft. However, with times people have realized that mass is always more profitable and chance of survivability is high with mass. Apple may be champion for now but its consistency is no match for Microsoft. With time, many companies followed this strategy.
Lesson 4 of Gandhiji: Mass connect by localized events and customization
One of the key aspects of Gandhiji has been customization and connecting at local level. Considering a diverse country like India this strategy did wonders. This allowed him to connect with Gujarat or Decca or Bihar and even south. He organized Satyagraha in South Africa. However, once he entered India his choice of methods varied. In Champaran and Kheda his first major campaign, it was Satyagraha but when he moved to Ahmedabad he used hunger strike. Over time, he used Hartal or closure of shops, Non Corporation and civil disobedience. This customization not only increased his popularity but also assured success of his missions. Based on aim of organization of events and place he chose means.
Lesson 5 of Gandhiji: Door to Door campaign
Those were not days of television and reach of newspaper was still limited. That is why a mass campaign of Dandi march started. Visiting villages and connecting with his target market using things they identify with Gandhiji Managed to gather a large support base which ultimately lead to final independence.
Lesson 6 of Gandhiji: Adherence to policies and roadmap
The withdrawal of non-cooperation movement over chauri chaura raised many eyebrow and still debatable. However, from mangers point of view if u see, if a company will lose direction or employee or stakeholder will not follow well settled path then no one can stop Enron or Satyam over time. His fear can be well justified and if over time one can see future of many nations which has emerged out of such coups. The debate can always on for democracy (India) or single party state (china) but thing is once a mean has been decided it has to be adhered. Any diversion will create chaos.
Lesson 7 of Gandhiji: Do everything rather than surrender
This Fighting spirit of Gandhiji is quite evident in struggling companies like Nokia and RIM at present. Gandhiji said do everything rightful and with true conscious than simply surrender.
Our Youth at Present who have not studied History well Might not be in favour of Gandhiji’s View. He might have made few mistakes in process of great struggle. However, no one can Challenge on thing. He UNITED India. He inspired likes of Bhagat singh and Netaji at times. Despite differences, their mutual respect is commendable. Saying this, I am not against Nathuram Godse views but I do not approve his action.
Pre Gandhiji Congress
In surat session of congress (1907) not only congress got divided but was rendered useless and politically inactive. Totally unguided and covered in adamancy of leader’s congress was reduced to annual three-day cry. It was not until 1915 that they could reconcile. Thus they were totally incapable of having a country wide adamant and has to depend on home leagues which were leaders.
Lesson one of Gandhiji: Outsourcing
When Gandhiji entered National politics, there was no nationwide organization to run any movement at national level. Most of these organizations have some appeal but they could never connect to common mass. Therefore, in current terms, his supply chain network was useless. So he had four options either (1) leave it (Many Start up do the same) (2) Rebuild (many MNC do the same) (3) Outsource (an Emerging trend in recent times) (4) Mergers and acquisition (done after valuation)
Anyway, Mr. Gandhiji outsourced his supply chain using Home rule league, pan-Islamist group and his own Satyagraha Sabha. This enabled him to make his localized movement on a national scale in a very short span of time. Outsourcing is a concept use widely lately and it should be used wisely for fast growth.
Lesson two of Gandhiji: Logo/Branding
Branding is a concept that has gained momentum recently. However, Gandhiji realized importance of branding long back. It must be his wise consciousness that he decided to make Khadi as a brand and charkha as a national symbol. This association with khadi, which was widely available and easily accessible to common people made Gandhiji and his movement nationwide success.
Lesson Three of Gandhiji: Mass vs Class debate
Prior to Gandhiji, Congress was a party of intellectuals. Very few leaders were there and membership was not extended to common public, as price of having a membership was high. On the behest of Mr. Gandhiji congress started a four anna membership enabling poor to be a part of it.
This long debate is running since times of apple and Microsoft. However, with times people have realized that mass is always more profitable and chance of survivability is high with mass. Apple may be champion for now but its consistency is no match for Microsoft. With time, many companies followed this strategy.
Lesson 4 of Gandhiji: Mass connect by localized events and customization
One of the key aspects of Gandhiji has been customization and connecting at local level. Considering a diverse country like India this strategy did wonders. This allowed him to connect with Gujarat or Decca or Bihar and even south. He organized Satyagraha in South Africa. However, once he entered India his choice of methods varied. In Champaran and Kheda his first major campaign, it was Satyagraha but when he moved to Ahmedabad he used hunger strike. Over time, he used Hartal or closure of shops, Non Corporation and civil disobedience. This customization not only increased his popularity but also assured success of his missions. Based on aim of organization of events and place he chose means.
Lesson 5 of Gandhiji: Door to Door campaign
Those were not days of television and reach of newspaper was still limited. That is why a mass campaign of Dandi march started. Visiting villages and connecting with his target market using things they identify with Gandhiji Managed to gather a large support base which ultimately lead to final independence.
Lesson 6 of Gandhiji: Adherence to policies and roadmap
The withdrawal of non-cooperation movement over chauri chaura raised many eyebrow and still debatable. However, from mangers point of view if u see, if a company will lose direction or employee or stakeholder will not follow well settled path then no one can stop Enron or Satyam over time. His fear can be well justified and if over time one can see future of many nations which has emerged out of such coups. The debate can always on for democracy (India) or single party state (china) but thing is once a mean has been decided it has to be adhered. Any diversion will create chaos.
Lesson 7 of Gandhiji: Do everything rather than surrender
This Fighting spirit of Gandhiji is quite evident in struggling companies like Nokia and RIM at present. Gandhiji said do everything rightful and with true conscious than simply surrender.
Our Youth at Present who have not studied History well Might not be in favour of Gandhiji’s View. He might have made few mistakes in process of great struggle. However, no one can Challenge on thing. He UNITED India. He inspired likes of Bhagat singh and Netaji at times. Despite differences, their mutual respect is commendable. Saying this, I am not against Nathuram Godse views but I do not approve his action.
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